1200%

• Scaled brand identity system from 1 master logo to 13 distributor-specific adaptations across 12 new cities, achieving a 1200% expansion in brand deployment.

Highlights:

• International Brand Consistency: Built a scalable logo and typography system for multiple distributors.

• E-commerce & Digital Design Support: Produced e-commerce, email, social media, stationery, motion, and 3D assets.

• Design Partnership Impact: Maintained long-term design support across marketing and digital channels.

• Brand Perception & Market Readiness: Strengthened professional positioning for European expansion.
  
  

Situation:
The European division of Hair Plus approached me to design a comprehensive branding system, including their main logo and distributor, specific variants for different cities across Europe. Additionally, they sought a long term design partner to address ongoing design needs across their e-commerce platform, digital marketing campaigns, and social media channels.

Task:
I was responsible for leading and executing the full spectrum of design projects for Hair Plus, including brand identity development, logo variants, graphic design for e-commerce, basic motion graphics, 3D design, stationery, and digital marketing assets such as email campaigns and social media advertisements. The goal was to create a cohesive, professional brand identity that could scale internationally while remaining accessible to local distributors.

Action:
For the logo variants, the main challenge was selecting a typeface that conveyed international growth and professionalism while being easily adaptable for distributors. I chose a free Modern Roman capital typeface, inspired by magazine titles and newspaper headlines, to evoke a sense of expansion and authority. Beyond the logos, I designed a range of visual assets for Hair Plus’s e-commerce shop, social media channels, and digital marketing campaigns, ensuring consistency across all platforms and touchpoints.

Result:
The final brand identity and logo variants successfully communicated the brand’s international presence and adaptability, providing distributors with visually cohesive and professional tools. The ongoing design collaboration enhanced Hair Plus’s digital marketing effectiveness, strengthened their e-commerce visual experience, and elevated the brand’s overall perception across European markets.

Expertise:

Logo Design, Branding, Graphic design, Art Direction, Stationery Design, 3D Modeling & Design for Social media and Advertising.

Tools:

Adobe Photoshop, Illustrator, , Cinema 4D,

Keywords:

Hair Care - Beauty - Personal Care- e-commerce- Shopify - Cosmetics -