50%

Expanded the product line from 2 to 3 SKUs through the introduction of a new product design, achieving a +50% portfolio growth.

Highlights:

• Designed the concept and label for 938 Hexagonal Glacier Water, a new extension of a premium Swiss alkaline water brand (pH 9.38).

• Created a visual system based on hexagonal geometry, nature, and symbolic elements (Flower of Life), aligned with purity and harmony.

• Developed a design focused on shelf differentiation within a highly competitive market.

Situation:
The bottled water brand 938 approached me to design the concept and label for their new product, 938 Hexagonal Glacier Water. The challenge was to create a distinct identity that reflected purity, nature, and innovation in a highly competitive beverage market.

Task:
My goal was to develop a unique label concept that would visually communicate the product’s nitch positioning and stand out on shelves while resonating with consumers seeking natural and refined products.

Action:
I explored symbolic and visual inspirations, drawing from the flower of life, natural landscapes, and hexagonal patterns found in both nature and the human body. By merging these elements, I crafted a design system that combined aesthetic appeal with deeper symbolic meaning, aligning the brand with themes of purity and harmony.

Result:
The final label design delivered a visually striking and conceptually rich solution. It captured the essence of 938 Hexagonal Glacier Water and gave the brand a distinctive presence, strengthening its positioning as a refined, nature inspired product in the bottled water market.

Expertise:

Label Design, Packaging , 3D Modeling, Motion Graphics, Print, Graphic Design, Product Design.

Tools:

Adobe Photoshop, Adobe Illustrator, & Cinema 4D.

Keywords:

Pure, Organic, Mystical, Natural, Fresh, Mineral, Purifying, Detoxifying