33%

Expanded brand portfolio by +33%, growing from 3 to 4 brands for KOKAE Group.

Highlights:

• Developed a premium visual identity system aligned with the brand’s high-end positioning.

• Created a strategic color palette to communicate energy, stability, and sophistication.

• Established a typography system to balance modernity and prestige.

• Applied the identity across stationery, social media templates, merchandising, and POP materials.

• Built a cohesive and scalable brand system.

Situation:
Correy Academy approached me to design their logo and develop a complete visual identity system. The brand needed a distinctive, premium identity that would reflect both its community driven spirit and its highend positioning. The challenge was to create a symbol and design language that unified the academy’s values across print, digital, and merchandising applications.

Task:
My goal was to create a coherent brand identity anchored by a strong symbol that conveyed unity between the academy and its clients. Beyond the logo, I was responsible for establishing a visual system that ensured consistency across all elements, from stationery and social media templates to merchandising and product animations.

Action:
I developed the logo around two interlocking rings, symbolizing the connection between the academy and its clients. Circles and organic shapes extended this concept throughout the identity, reinforcing the theme of unity. For colors I crafted a premium palette combining black for sophistication, yellow for energy, gray for balance, and blue for stability. In typography, I selected a primary neo-grotesque sans serif to evoke community and modernity, paired with a Roman capital serif font to emphasize the “Rey” (King) element of the brand name, adding a sense of prestige and hierarchy. I then applied these principles across corporate materials, stationery, merchandising, social media templates, smartphone covers, animations, and POP elements to create a consistent and flexible brand system.

Result:
The project resulted in a cohesive and premium visual identity that successfully captured Correy Academy’s vision. The interlocking ring symbol and supporting design system established a recognizable and memorable brand presence, while the consistent use of colors, typography, and visual elements strengthened the academy’s positioning across digital and physical touchpoints. The final outcome provided the brand with a unified identity that reflected both its values and its ambition for growth.

Expertise:
Corporate Identity, Brand Management, Brand Strategy, Copywriting, Art Direction, 3D Modeling, 3D Motion Graphics.

Tools:
Adobe Photoshop, Illustrator, After Effects, Premier Pro & Cinema 4D.

Keywords:
Commitment - Education - Health - Fitness - Lifestyle - Longevity - Community