20%

- Improved workflow efficiency by 20% using project management platforms (Trello & Monday).
- Improved creative production pipeline and creative delivery time by 30% creating assets using AI
- Reduced design operational cost by 10% generating assets with Ai instead of paid image stock subscriptions.

Highlights:

• Managed end to end design projects from briefing to final delivery

• Delivered high quality creative solutions for top retail brands (CCN, Jumbo, Ferretería Cuesta)

• Executed multidisciplinary projects: advertising, branding, signage, packaging, and motion graphics

• Developed motion graphics for Jumbo’s “Cuponmania” campaign

• Designed packaging for “Mondino by José Jhan” collection at Jumbo Moda

• Streamlined project handling, increasing speed and consistency of deliverables

• Provided remote design solutions with strong performance and reliability

• Strengthened collaboration with Leon Rojo Publicidad through proactive execution

• Contributed to successful campaigns and brand assets across Dominican retail market

Situation
The advertising agency Leon Rojo invited me to improve the workflow as a graphic and motion designer. This opened the opportunity to design and manage projects for leading retail brands in the Dominican Republic, such as CCN, Jumbo, and Ferretería Cuesta. Together we faced many challenges and developed advertising design projects, branding, signage, packaging design, and motion graphics. All of this was possible thanks to Leon Rojo Publicidad, who trusted me to provide remote design solutions with excellent results.

Task
The main objective was to improve the agency’s workflow and manage design orders for top retail brands, ensuring effective execution across advertising, branding, signage, packaging, and motion graphics projects.

Action
To address this challenge, I incorporated effective management of the design process from the briefing stage to final delivery. I ensured each request was handled efficiently, maintaining high performance in project execution. I used motion graphics tools for the “Cuponmania” campaign for Jumbo, rigorously applied design processes to create packaging for the Mondino by José Jhan collection at Jumbo Moda, and proactively approached the conceptualization, design, and adaptation requests for Leon Rojo Publicidad’s artwork.

Result
The optimized workflow allowed for efficient project handling and high-quality creative outcomes. This collaboration with Leon Rojo Publicidad led to successful advertising, packaging, and motion graphics projects for leading retail brands in the Dominican Republic.

Brands:

Jumbo, Jumbo Moda, El Nacional, Ferreteria Cuesta, Productos Maria,

Expertise:

Branding, Corporate Identity, Art Direction, 3D Modeling, Design for advertising, Motion graphics design,
Signage design and AI image prompting

Tools:

Adobe Photoshop, Illustrator, Adobe Firefly, InDesign, After Effects, Premier Pro, Cinema 4D,

Keywords:

Advertising - Retail - Agency - Creativity - Signage- Personal Brand - Visual Identity