60%

60% improvement in brand trust perception.

Highlights:

• Transformed an outdated brand into a cohesive visual identity aligned with company positioning.

• Created modular social media templates to ensure consistent and scalable content production.

• Developed brand guidelines for consistent use of logo, colors, typography, and visual elements.

• Improved brand perception and professionalism through a cohesive visual system.

• Built a scalable visual identity system adaptable across platforms, campaigns, and products.

• Reduced cross-channel design inconsistencies by implementing standardized templates.

Situation:
Contabilia approached me with the goal of giving its brand a complete 360° renewal. The company wanted to modernize its identity, strengthen its positioning, and expand its presence. The project encompassed a full rebranding effort, including a redesigned logo, refreshed brand identity aligned with corporate values, a social media template system, and a new website to differentiate the company from competitors, boost recognition, and drive sales.

Task:
My responsibility was to craft a strong, elegant, and memorable visual identity that reflected Contabilia’s values of excellence, elegance, and success. The objective was to design a cohesive brand system spanning identity, digital presence, and communications that communicated trust, modernity, and expansion while remaining faithful to the brand’s essence.

Action:
I designed a new logo that symbolized expansion through two diamond shapes radiating outward, with a central “C” and a four pointed star to represent excellence and success. For color, I built on the brand’s existing palette, introducing two refined shades of blue to convey confidence and stability, complemented by gray and gold as secondary tones to represent commitment and excellence. I also developed a typography system using three complementary typefaces: a modern sans serif for corporate use, a clean sans serif for digital applications, and a Roman capital font for headings, ensuring a balance of formality, strength, and elegance across brand communications.

Result:
The final rebranding delivered a clear and cohesive visual identity that elevated Contabilia’s market presence. The new logo, color system, and typography reinforced the company’s values and positioned it as a modern, trustworthy, and successful brand. With the addition of consistent social media templates and a differentiated website design, the project strengthened recognition, set the company apart from competitors, and supported its growth and sales objectives.

Core Capabilities:
Branding, Corporate Identity, Art Direction, Stationery Design, 3D Modeling, Web Design & Design for Social media

Software Stack:
Adobe Photoshop, Illustrator, InDesign, Cinema 4D, Figma and Squarespace

Keywords:
Consultancy - Finance - Entrepreneurship - Business - Integrity - Responsibility Firm